When people speak about niche blogging, they are talking about blogging that is targeted for a smaller bunch of people. It is a little bit like niche TV. There are lots of people who like CSI because it goes into details about investigation. The niche version of this may be a series called “Death Note” where the complexity of the investigation and the tying up loose ends is far greater. It is a niche because only a few people would be interested in such a complex and intellectual plot. Niche blogging is not so dissimilar, so here are a few advantages and disadvantages of niche blogging.
People are more likely to pay a niche blog master
This may come through subscriptions or payment per post. It is also more likely to come through donations. If you explain on the blog that your blog cannot continue to operate without donations, then people may be more willing to pay. This is especially true if people cannot find your blog niche or content in other places. If you are the only one providing for that niche, then people are far more likely to pay you for your blog posts, your newsletter, or donate towards the maintenance of your blog.
There are far fewer potential viewers
A niche market segment suggests that the crowd you are appealing to is rather small. If not then it would be a popular market segment. As a result, you have far less people to actually appeal to. This means you are going to have to make your few viewers count, and obviously means you are going to have a hard time finding your group. It is going to be like digging for cut diamonds in a skip full of broken glass.
There is a lot less competition.
There are fewer people to appeal to, which means there is a lot less competition. This is true in most cases, but not in all. For example, saying that the people who liked the TV show the X-files is a niche. In the year 2013, it is 20 years since the first episode aired, so surely it if fair to call websites about it a niche now right?
Though this may be true, you should look at how much competition you have. There are numerous websites that have gone over every episode in details, including small observations such as “why have ashtrays in a place with no smoking signs?” But, in most cases, you are going to have less competition if you blog within a certain niche.
Big losses of traffic in one go may be the end of your blog
This is a point that you should consider before you go into niche blogging. If you lose a lot of your viewers in one go, then you may have a lot of trouble regaining your popularity. This is especially true since niche online communities tend to talk. Even small insults will have people up in arms if they are part of a niche, mainly because there are few places where they can write about their niche online. This means that if a few people have a problem with something, then the chances are that a lot of your niche audience are going to read about it.
For example, going back to the X-file reference, if one of your blog posts claimed Mulder watched porn in his office (which he did) because he was trying to repress homosexual urges, and then go on to suggest that it is why he rarely gets a girlfriend and why it took him so long to get with Scully, then you are going to lose a lot of your readers very quickly, and that sort of muck is going to stick.
You are likely to rank higher over other blogs.
This is only true in your own niche. Some people think that because they are at the top of the Google search engine results pages that they are kings/queens of the Internet. But, you are only the top when it comes to your niche. Still, being at the top at all is better than being on page 5 of the Google search engine results for a more popular topic. At least this way you will get a bit more Google help than you normally would.
It is harder to scale up your operation
Laugh heartily at the idea of scaling up your operation. You may have just discovered the highly complex Japanese Anime “Death Note” (watch the dubbed version) and want to spread the word. You will attract people who have watched the show and probably a bunch of people who are still trying to “puzzle it out”, but you are not going to attract people beyond that crowd.
At best, you may convince one or two people to watch it who would have not watched it otherwise. For example, you could try and get people who have watched the cult movie “Akira” or “Princess Mononoke” to try “Death Note,” but your attempts to scale up your operation will be limited at best.
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